Zdeněk is a renowned graphic and creative artist. He has twenty years of experience in graphic creative work for multinational companies (Nestlé, Unilever, Kofola and many others), for prestigious art studios and smaller clients. He is an excellent expert in branding, marketing, packaging and book graphics. He also deals with typography and photography. He is the founder and director of the Second Vision Design studio, Prague and also the creative director of Escape Management, Dubai (U.A.E). He is an excellent teacher who has joined ISMFA in 2020.